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CAS Designee in Modesto

IRVING, Tex., (February 24, 2012) – Evie Sterner, of Jerico Promotions, Modesto, CA, earned the certification of Certified Advertising Specialist administered by Promotional Products Association International (PPAI; ppai.org), not-for-profit association for more than 10,000 members of the $16.5 billion promotional products industry. The Certified Advertising Specialist (CAS) certification requires 75 hours from a structured industry approved curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, product safety basics and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

Certified Advertising Specialist

The Truth About Promotional Products

Paul Bellantone,President & CEO of PPAI writes a great article on Promotional Products

Truth
Promotional Products Work

Promotional Products Work

Stand out and be noticed with long-lasting, measurable results. Promotional Products are the only medium that touches all 5 senses. Hearing, Sight, Touch, Smell & Taste